How not to exist ?

This applies to companies as well as people. The title may seem a little misleading, but the idea is to dwell on how to be mindful in case of people,  and how to thrive for companies.

Ideally people should only explore on what interests & excites them, especially in choosing vocation.
When interest is there, nothing is more important, not even money.
But unfortunately, so many people spend their lives like a ball in ping-pong game,  almost always the thrusting force is money. Most spend their life from paycheck to paycheck, and nothing much else is on their minds. That's is living dead, which is only a little better than brain-dead!

Companies, big or start ups are the same. As soon as they don't have enough cash-flows, it will be like breathless situation. If money is always there on your mind, you will lose everything else, and its no fun.
Like people should be to their interests, companies must stick to their ever changing grand vision, to gear up for next level.

This is all fine, we must have all heard this, somewhere or the other, but following the same is not easy. That's why so many people and companies get distracted, fall into time wasting trap.

Just as good intentions are not enough, as the real action requires unprecedented discipline & attitude. Many people got used to following someone successful before them, on the path to their success. That might actually work in some cases, but it can actually be  disastrous, as every one is not the same, Nor their situations etc.

This requires their original and native thinking, to make any headway! Which is very very rare.
But it need not be. The more obsessive & passionate you are about your interests & vision, the easier you can get into the mode ie...the right mind set.

The right mindset ( can we call it FULLNESS OF MIND?) sees to leverage even obstacles, and it paves the way for the shortest route to meet your vision.

I prefer to cite some examples, to this most theoretic discussion. But every successful person or company is a testimony to this. But there are people and companies who loss their track, and had to face a rude shock. Basics are basics, and never to be forgotten.

A writer being stuck, will have to choose between his writing, and wasting his time thinking about meeting temporary situations.

One way can lead to glory, and the other option make him fall on the wayside.

You can substitute any profession. If your interest and passion in it, you can feel solid inside out, and very soon, you can manifest to meet your cravings. And in the process you will minimize and crush all distractions and obstacles.

The only exception can be when there's no value or no one values  your interest or passion, in such case, you  have to really think hard. Frankly I'm yet to find an interest or passion which can't be monetized!

A seasoned sales person,I spoke to , thinks that positioning your brand is a luxury,as he representing an IT startup, he's struggling to survive, trying to cater to all kinds of businesses. But he can definitely fare better, by right positioning his company, and clearly defining his value proposition.

I believe this is the only way to live life to the fullest, and by following  the lesson you know how not to live, and how to take best care of your only life here on earth. Equally applies for companies.